GTA 6 Price Analyst Comments
The video game industry would have difficulty selling games for $80 if Grand Theft Auto 6 (GTA 6) is priced at $70, according to Bank of America analyst Omar Dessouky.
Dessouky believes that if Rockstar Games prices GTA 6 at $70, it would set a precedent for the industry, making it challenging for other game developers to charge $80 for their games.
The analyst suggests that Take-Two, the parent company of Rockstar Games, would be doing the industry a favor by pricing GTA 6 higher than $70, potentially paving the way for other games to be priced at $80.
However, Take-Two CEO Strauss Zelnick has stated that the company aims to deliver great value to consumers, and the price of GTA 6 will be determined by the value it brings to players.
GTA 6 is set to launch on November 19, 2026, for PlayStation 5 and Xbox Series X/S, with a potential PC release at a later date.